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Hogy Lure Co.

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Hogy Lure Company was founded by Capt. Mike Hogan who designed each product in the field. Capt. Mike has fished all over the USA and has developed products and techniques along the way, all with big fish in mind. Hogy Lure Company started in 2004 when Mike began running inshore and offshore fishing charters, focusing on trophy class fishing. Mike doesn’t use live or dead bait, so found himself needing baits for very specific situations to compete with live bait anglers. As a result, he saw a demand for large-style soft baits that mimicked the larger larger baits he was trying to imitate. He spent many months working on the special blend of soft plastic and finally came up with the current plastic blend that we use today. Mike immediately saw how effective large soft baits were both inshore and off-shore. He never intended to bring the new lures to market, he used them on my charters and gave them to my friends who referred to them as “Hogys”. The rest is history!


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